Client: Hyper Island
Role: Art Director, Graphic Designer
Hyper Island wanted to tell prospective students, as well as industry leaders and potential learning partner companies about the Hyper experience - but not give away too much of the secret sauce. Apart from taking the project leader role, I was also responsible for filming and editing of the video, and for creating promotional posters.
How to create engaging content to better tell the story of Hyper without ruining the magic? The school wanted to introduce the student and their culture but without going into too much detail.
Hyper Island is a mystery for people from the outside, so we decided to introduce some of the programs in a humorous way. We looked at students through the lens of David Attenborough’s nature documentaries and introduced the natural habitat of Hyper.
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